Consumer Packaged Goods

Consumer Packaged Goods (CPG) or Fast Moving Consumer Goods (FMCG) are products which are sold quickly and at relatively low cost and hence these can be classified as retail goods that are generally replaced or fully used over a short period of time. The best example of CPG are soft drinks, toiletries and grocery Items.

The CGP companies place greater emphasis on direct customer engagement and like to stay flexible and highly responsive along with use omnichannel based digital touch point to reach out to customer. The digital strategy under this scenario become a gamer changer.

COMM-IT provides Digital Transformation Solution for the CPG backed with robust IoT, Analytics and Extreme Automation solutions to effortlessly launch targeted, omni-channel offers and promotions while making the operations more efficient with reduced cost.

Different Industries with Different Business Requirement but One Common Vision-
“Evolve with Changing Business Scenario”

Our CPG Offerings

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Digital Transformation

We help CPG to bring in disruptive business transformation using new-age digital technologies to build a Digital Ecosystem, enhanced omnichannel experience, Digitalization of Process, AI & ML, IoT and RPA and Workflow based automation.

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Supply Chain Solutions

Digitizing CPG supply chains to improve collaboration, increase revenues, reduce costs and bring transparency across the chain. We help improve service levels across planning and forecasting, strategic sourcing & procurement, fulfillment and after-sales services.

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We help companies leverage data-driven and informed decision making at every stage of their marketing, sales planning and execution by gathering and analyzing data from multiple sources across CPG value chain to power growth and outperform competition.

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Microsoft Dynamics

As Microsoft Certified Dynamics Partner, we implement, manage, support and extend D365 solutions suits for CPG by leveraging the built-in industry capabilities within Dynamics 365 for diverse products like proteins, dairy, appliances, F&B, automotive etc.

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Sales & Marketing

Our solutions enable CPG companies in effective decision-making and increase sales through our solutions for Trade Promotion Management & Optimization, Field Dales Data Consolidation, Digital Signages solutions, Campaign Management, Customer Loyalty Management etc.

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Signages & Advertising

Providing solution to schedule & deliver a centrally managed contents which gives you complete control over how, where and when your broadcast media is delivered along with option to customize events and actions that occurs when customers interact with the displays thereby increasing brand visibility.

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App Modernization

Providing solutions for CPG companies which helps transform time-tested legacy application to modern platforms that deliver rich functionality and flexibility with enterprise application integration, microservices, APIs, containerization, data transformation, cloudification and leveraging complete automation and DevOps based deliveries.

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Outsourcing Services

Providing CPG companies access to quality technical and domain experts who can act as extended arm of their team and manage the ongoing IT requirement under onsite, offsite or mixed model with well-defined SLA and complete transparency at every stage of delivery.

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Providing workflow and RPA based automation solution for the CPG companies which helps bring in business transformation by automating making manual processes and making employee free to focus on other tasks – Claims & Refunds, Customer Support, stock replenishment, payment reconciliation etc.

case studies

Implement project which help brings in business transformation over technologies which adopt and scale as per your business.

CPG Clients

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